HYUNDAI HOCKEY HELPERS
We helped Hyundai create their new charitable initiative called Hyundai Hockey Helpers. With the help of Montreal Canadian’s P.K. Subban and his family we created a logo, promotional pieces for trade shows, commercials, dealership materials and a simple, engaging website. The dealerships loved this promotion and personalized their own showrooms with floor decals, contests, etc to further promote the charity.
Result: The result was increased awareness, an incredible amount of participation from the dealerships and of course, an amazing 2,000+ kids being given a chance to play hockey.
Website design, POS pieces, Video
Writer: Phil Haynes