TD HOLIDAY CAMPAIGN 2012
This in-branch campaign promoted TD's Mortgage Services. The insight came straight from the heart, having purchased my condo around the time of brainstorming. I shared the story of when I found my condo, I loved it so much I hugged the counter because it was the one. We came up with 3 conceptual ideas and TD loved the idea and ran it not only in-branch but on all their advertising channels.
Writer: Ron Brennan