HABITAT FOR HUMANITY TORONTO WOMEN BUILD
The annual Habitat for Humanity Women Build was always a great project to work on. Each year a theme is chosen and we got to have fun with that through all the collateral and branding.
In 2012 we started with a "Charlie's Angels" theme and focused on the Women Build Ambassadors: Monika Schnarre, Jennifer Valentine, Rose Reisman and Mag Ruffman and spokeswomen for the event.
We continued in 2013 with a "Super hero" theme. Volunteers could go to the Habitat Facebook page to create their own superhero identity and customized profile picture and cover photo. We also ran ads in Toronto Life and Verve Girl to promote the event and drive readers to the Facebook page.
Writer: Brooke Clark